Where does this go?

The proposed addition would replace the ‘Discover people’ button on a user’s profile, as that feature also appears when scrolling down on the Instagram home page. The cohesion feature is activated by pressing the new button, located in the same place as the ‘Discover people’ button, except with a puzzle piece icon to represent how a post would literally ‘fit in.’

How is cohesion displayed?

Cohesion is shown as an overlay located directly on top of a post. Posts are darkened and the cohesion score rates four parameters: light, contrast, color, and saturation, along with the average of these parameters. The scores update with each new post, adapting to the average of all current posts. Every score is color-coded red to green, from clashing to cohesive.

Final Screens